tag:blogger.com,1999:blog-37421872725770876612024-03-13T23:31:05.651-07:00Jerold ShockleyUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3742187272577087661.post-89967837623873184212017-11-24T02:06:00.000-08:002017-11-24T02:07:31.162-08:00Search Engine Users, You Have Options<span style="background-color: white; color: #404040; font-family: "open sans" , sans-serif , "arial" , serif; font-size: 16px;">When it comes to searching the web, there are other options in this world besides Google. Most of the time when internet users want to know something they usually turn to the web to find the answer using Google. However, Yahoo and Bing are also <a href="https://en.wikipedia.org/wiki/Web_search_engine" target="_blank">search engines</a> that are very helpful. Yahoo and Bing are used more than 30% of the time by most users in the United States. Yahoo and Bing are very popular for certain topics like education, telecommunications, and automotive topics to be exact. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-KovsV0-h-69zI0c-ZDWldXBXR_ch1jt7L8vLszvEkrjgybt4PrHuSpnhLnnUl0ASEgTB7tezvexCq1AGfPb4UG78Canjbl9jiWO_pd1RQNvUp7VNpwZtvSLDXCDpLgUoWf3yUO_eVg/s1600/sej-bing-google-1600x840-1520x800.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="1520" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-KovsV0-h-69zI0c-ZDWldXBXR_ch1jt7L8vLszvEkrjgybt4PrHuSpnhLnnUl0ASEgTB7tezvexCq1AGfPb4UG78Canjbl9jiWO_pd1RQNvUp7VNpwZtvSLDXCDpLgUoWf3yUO_eVg/s400/sej-bing-google-1600x840-1520x800.png" width="400" /></a></div>
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<span style="background-color: white; color: #404040; font-family: "open sans" , sans-serif , "arial" , serif; font-size: 16px;">Bing is a great search engine to use because they have more money to spend on resources to find hits on key words once they are searched for. Bing actually has more traffic than Google because of this. If you are a person who has already invested in <a href="https://www.buzzfeed.com/newtonduggan/show-me-the-roi-351ik" target="_blank">Google SEO</a> you may be feeling worried about reading this information. If you are, don't worry, Google and Bing share the same system for rankings, so after reading this article you will be able to see the important factors to maintain an exceptional search engine. </span><br />
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<span style="background-color: white; color: #404040; font-family: "open sans" , sans-serif , "arial" , serif; font-size: 16px;">An important factor when goggling on the web is keywords. Recently, Google has been working extremely hard to improve the accuracy on their keywords to help searchers more. Google has been working on their semantic search skills. Semantic search uses not only searches for keywords but it also uses context clues of what's actually being goggled in order to find the best recourses. This is something that Bing actually needs to work on, with Bing instead of using context clues they use key words and which answers are closer based on location.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhexJtfHiak32q05aSNxwjQx9sO3m0wAnhIxz6YOAlfhuhDdVT4w4ZouOVjF24hFZZufJuKX_DGDKppvjrgGvOrHgoYExizcboturvIaZMpSN2y-USgCORiw-2BuQ43CWaydmo3_XH8tg/s1600/bing-google-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="233" data-original-width="694" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhexJtfHiak32q05aSNxwjQx9sO3m0wAnhIxz6YOAlfhuhDdVT4w4ZouOVjF24hFZZufJuKX_DGDKppvjrgGvOrHgoYExizcboturvIaZMpSN2y-USgCORiw-2BuQ43CWaydmo3_XH8tg/s400/bing-google-1.png" width="400" /></a></div>
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<span style="background-color: white; color: #404040; font-family: "open sans" , sans-serif , "arial" , serif; font-size: 16px;">Meta keywords are also an important factor when it comes to rankings, to a certain extent. Google is not a fan of using Meta keywords. Google stopped using Meta keywords in 2009; however, Yahoo and Bing use Meta keyword often, which has a huge impact on their rankings. Meta keywords help Yahoo and Bing significantly; however, it is not a component for Google when it comes to rankings.</span><br />
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<span style="background-color: white; color: #404040; font-family: "open sans" , sans-serif , "arial" , serif; font-size: 16px;">When it comes to trust, both Google and Bing are trustworthy search engines. Both sites use back links in order to continue to provide high quality content for their visitors. Even though both are trustworthy, they measure trust based on different factors. Google places helpful high quality content on the first pages of the search engine and they place low quality content that is associated with spam on the last pages. Bing uses clues in order to find out which pages should be placed on the first few pages. For example, trusted domain sites like sites with .edu and .gov will be placed on the first few pages with Bing. Even though they both have different ways of identifying trust, both search engines are very trustworthy.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1qGMBgLskKJqeSzGVxDo5fiFlXbO2-NgXC5e7vH28dAAu6iFEWzZdWggGLG1WrZp6gG5VKWZ4CphHxVqdQUYhcP1jzLaLGzSF59q4ilX5ekpric8FQq-PwT62iNYiTF8l2erjpVmYPQ/s1600/bing-google-2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="1236" height="137" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1qGMBgLskKJqeSzGVxDo5fiFlXbO2-NgXC5e7vH28dAAu6iFEWzZdWggGLG1WrZp6gG5VKWZ4CphHxVqdQUYhcP1jzLaLGzSF59q4ilX5ekpric8FQq-PwT62iNYiTF8l2erjpVmYPQ/s320/bing-google-2.png" width="320" /></a></div>
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<span style="background-color: white; color: #404040; font-family: "open sans" , sans-serif , "arial" , serif; font-size: 16px;">Another difference between Bing and Google is the type of content generated. Bing is diverse they provide multimedia content like text, videos, and pictures. However, Google is strongly based on text. Also Bing understands Flash websites and Google does not. </span><br />
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<span style="background-color: white; color: #404040; font-family: "open sans" , sans-serif , "arial" , serif; font-size: 16px;">The bottom line is both search engines have their flaws, but it is up to the searcher to choose which search engine matches their needs at the time.</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3742187272577087661.post-24923263051533438962017-06-08T02:09:00.000-07:002017-06-08T02:09:27.889-07:00What You, As SEO Expert, Can Do to Tackle the Management<div class="separator" style="clear: both; text-align: center;">
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It’s fairly simple; you, as SEO guru, may face the
challenges which might not be related to technicalities of SEO. The biggest
issue I am talking about is being answerable to the people who do not
necessarily have the deepest knowledge about SEO. So, you may have the best
team working at their best to tackle any job; but if you are not paying
attention to the details which the clients or management people ask from you,
there would definitely be the huge problems ahead of you.<o:p></o:p></div>
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To ensure that you would be able to find a better way to
handle such people in the future, there are a few things that you can take into
consideration.<o:p></o:p></div>
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<b>Understand the roles
of people you may have to deal with<o:p></o:p></b></div>
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Normally, you are answerable to the marketing managers and
VPs who are usually well aware of the program goals and complications that
arise during any <a href="http://3webninjas.com/2016/06/25/local-seo-beat-competition-2016/" target="_blank">SEO campaign</a>. Then there comes a VP of products and he
suddenly finds out about a product which is not performing well over specific
keyword. Or it is the CEO who wants to know about the low performance of a big
product in the market. <o:p></o:p></div>
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The way you can handle such situations is to make them
realize that your goals are not the same as theirs’, and that your goals are
not less important in any manner.<o:p></o:p></div>
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<b>You should be ready
to educate them<o:p></o:p></b></div>
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Having to work under the VPs and managers who would have
better understanding about how SEO works is surely nothing less than a
blessing. But it is not always the case. So, it remains the part of your job to
ensure that your clients or managers have better understanding about the work
you are doing. Still, there can be instances when you may get frustrated. For
example, the manager you have been working with may have better understanding
about the SEO operations you are performing. But suddenly, that manager decides
to leave and then comes the new manager who has an outdated knowledge about
SEO. Surely, the new manager will be asking things according to his
understanding, and it can be pretty much daunting for you to justify your work
again and again. Nevertheless, you should understand that those managers are
doing their job, so you should do yours. Stick with the <a href="https://www.orbitmedia.com/blog/seo-best-practices/" target="_blank">best practices</a> and tell
the managers regarding how things work.<o:p></o:p></div>
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<b>Always aim at showing
good results<o:p></o:p></b></div>
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It is most important to note that you are hired to show the
results, so you must show results on monthly and weekly basis. You just cannot
take a back seat after getting a huge breakthrough as your managers and CEO
won’t always be celebrating a marketing success that you gave a few months
back. I do not mean to say that you should always tend to deliver big results.
You can keep a good news or small positive for every weekly meeting with your
bosses.</div>
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Above mentioned ways can help you continue your good work
while dealing with the toughest people in management in best possible way.<o:p></o:p></div>
Unknownnoreply@blogger.com0