Friday, 24 November 2017

Search Engine Users, You Have Options

When it comes to searching the web, there are other options in this world besides Google. Most of the time when internet users want to know something they usually turn to the web to find the answer using Google. However, Yahoo and Bing are also search engines that are very helpful. Yahoo and Bing are used more than 30% of the time by most users in the United States. Yahoo and Bing are very popular for certain topics like education, telecommunications, and automotive topics to be exact. 

Bing is a great search engine to use because they have more money to spend on resources to find hits on key words once they are searched for. Bing actually has more traffic than Google because of this. If you are a person who has already invested in Google SEO you may be feeling worried about reading this information. If you are, don't worry, Google and Bing share the same system for rankings, so after reading this article you will be able to see the important factors to maintain an exceptional search engine. 

An important factor when goggling on the web is keywords. Recently, Google has been working extremely hard to improve the accuracy on their keywords to help searchers more. Google has been working on their semantic search skills. Semantic search uses not only searches for keywords but it also uses context clues of what's actually being goggled in order to find the best recourses. This is something that Bing actually needs to work on, with Bing instead of using context clues they use key words and which answers are closer based on location.

Meta keywords are also an important factor when it comes to rankings, to a certain extent. Google is not a fan of using Meta keywords. Google stopped using Meta keywords in 2009; however, Yahoo and Bing use Meta keyword often, which has a huge impact on their rankings. Meta keywords help Yahoo and Bing significantly; however, it is not a component for Google when it comes to rankings.

When it comes to trust, both Google and Bing are trustworthy search engines. Both sites use back links in order to continue to provide high quality content for their visitors. Even though both are trustworthy, they measure trust based on different factors. Google places helpful high quality content on the first pages of the search engine and they place low quality content that is associated with spam on the last pages. Bing uses clues in order to find out which pages should be placed on the first few pages. For example, trusted domain sites like sites with .edu and .gov will be placed on the first few pages with Bing. Even though they both have different ways of identifying trust, both search engines are very trustworthy.

Another difference between Bing and Google is the type of content generated. Bing is diverse they provide multimedia content like text, videos, and pictures. However, Google is strongly based on text. Also Bing understands Flash websites and Google does not. 

The bottom line is both search engines have their flaws, but it is up to the searcher to choose which search engine matches their needs at the time.

Thursday, 8 June 2017

What You, As SEO Expert, Can Do to Tackle the Management

It’s fairly simple; you, as SEO guru, may face the challenges which might not be related to technicalities of SEO. The biggest issue I am talking about is being answerable to the people who do not necessarily have the deepest knowledge about SEO. So, you may have the best team working at their best to tackle any job; but if you are not paying attention to the details which the clients or management people ask from you, there would definitely be the huge problems ahead of you.

To ensure that you would be able to find a better way to handle such people in the future, there are a few things that you can take into consideration.

Understand the roles of people you may have to deal with

Normally, you are answerable to the marketing managers and VPs who are usually well aware of the program goals and complications that arise during any SEO campaign. Then there comes a VP of products and he suddenly finds out about a product which is not performing well over specific keyword. Or it is the CEO who wants to know about the low performance of a big product in the market.

The way you can handle such situations is to make them realize that your goals are not the same as theirs’, and that your goals are not less important in any manner.

You should be ready to educate them

Having to work under the VPs and managers who would have better understanding about how SEO works is surely nothing less than a blessing. But it is not always the case. So, it remains the part of your job to ensure that your clients or managers have better understanding about the work you are doing. Still, there can be instances when you may get frustrated. For example, the manager you have been working with may have better understanding about the SEO operations you are performing. But suddenly, that manager decides to leave and then comes the new manager who has an outdated knowledge about SEO. Surely, the new manager will be asking things according to his understanding, and it can be pretty much daunting for you to justify your work again and again. Nevertheless, you should understand that those managers are doing their job, so you should do yours. Stick with the best practices and tell the managers regarding how things work.

Always aim at showing good results
It is most important to note that you are hired to show the results, so you must show results on monthly and weekly basis. You just cannot take a back seat after getting a huge breakthrough as your managers and CEO won’t always be celebrating a marketing success that you gave a few months back. I do not mean to say that you should always tend to deliver big results. You can keep a good news or small positive for every weekly meeting with your bosses.

Above mentioned ways can help you continue your good work while dealing with the toughest people in management in best possible way.