Bing is a great search engine to use because they have more money to spend on resources to find hits on key words once they are searched for. Bing actually has more traffic than Google because of this. If you are a person who has already invested in Google SEO you may be feeling worried about reading this information. If you are, don't worry, Google and Bing share the same system for rankings, so after reading this article you will be able to see the important factors to maintain an exceptional search engine.
An important factor when goggling on the web is keywords. Recently, Google has been working extremely hard to improve the accuracy on their keywords to help searchers more. Google has been working on their semantic search skills. Semantic search uses not only searches for keywords but it also uses context clues of what's actually being goggled in order to find the best recourses. This is something that Bing actually needs to work on, with Bing instead of using context clues they use key words and which answers are closer based on location.
Meta keywords are also an important factor when it comes to rankings, to a certain extent. Google is not a fan of using Meta keywords. Google stopped using Meta keywords in 2009; however, Yahoo and Bing use Meta keyword often, which has a huge impact on their rankings. Meta keywords help Yahoo and Bing significantly; however, it is not a component for Google when it comes to rankings.
When it comes to trust, both Google and Bing are trustworthy search engines. Both sites use back links in order to continue to provide high quality content for their visitors. Even though both are trustworthy, they measure trust based on different factors. Google places helpful high quality content on the first pages of the search engine and they place low quality content that is associated with spam on the last pages. Bing uses clues in order to find out which pages should be placed on the first few pages. For example, trusted domain sites like sites with .edu and .gov will be placed on the first few pages with Bing. Even though they both have different ways of identifying trust, both search engines are very trustworthy.
Another difference between Bing and Google is the type of content generated. Bing is diverse they provide multimedia content like text, videos, and pictures. However, Google is strongly based on text. Also Bing understands Flash websites and Google does not.
The bottom line is both search engines have their flaws, but it is up to the searcher to choose which search engine matches their needs at the time.